Google algorithms vs Google penalties, explained by an ex-Googler

This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties.

Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/co_lftrnO0I/google-algorithms-vs-google-penalties-explained-by-an-ex-googler-345011

Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/Z6S4vkPvOWE/brand-reputation-and-the-impact-of-google-serp-selections-345005

Some early observations on the Google December core update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/3YdZfqVkz2g/some-early-observations-on-the-google-december-core-update-345064

Bing Webmaster Tools adds Microsoft Clarity integration

Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming.

Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/MYoEbsAxLoY/bing-webmaster-tools-adds-microsoft-clarity-integration-344782

Google Ads moves campaign goal metric

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter.

Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/ZKiKuNvJGdQ/google-ads-moves-campaign-goal-metric-344844

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